What's Actually Inside a Competitive Intelligence Report?
Real Examples from CompeteCrush
Ever wonder what you actually get when you pay for competitive intelligence?
Most companies charge hundreds—or thousands—of dollars for "competitor analysis reports." But what's inside? Raw data dumps? Confusing spreadsheets? Technical jargon you need a PhD to decode?
We get it. You're not paying $297-$687 for mystery. You're paying for actionable intelligence that helps you outrank competitors and capture more leads.
So let's pull back the curtain. Here's exactly what's inside a CompeteCrush report, using real examples from an actual industrial B2B client (anonymized to protect their competitive advantage).
1- Keywords Your Competitors Own (That You Don't)
What you get: A prioritized list of search terms your competitors rank for—that you're completely missing.
Real Example from Our Report:
We analyzed a labeling equipment manufacturer against their top 3 competitors. Here's what we found:
Top 5 Missed Opportunities:
|
Keyword |
Monthly Searches |
Difficulty |
Why It Matters |
|
Label application machine |
190 |
17 |
High traffic, moderate competition—your best quick win |
|
Automatic label machine |
135 |
13 |
Buyers ready to purchase specific equipment |
|
Bottle labeling equipment |
135 |
14 |
Direct product match with strong search intent |
|
Wine bottle labeler |
90 |
11 |
Niche market, lower competition, high buyer intent |
|
Wrap around labeling |
80 |
19 |
Specific technique searchers are actively researching |
Total missed keywords identified: 129 opportunities
What This Means for You:
These aren't random keywords. They're the exact phrases buyers type into Google when they're 6-12 months into their purchasing journey. Your competitors show up. You don't.
The difference? Your competitor gets the phone call. You don't even know the buyer exists.
2- Why Each Keyword Matters (Plain English Explanations)
We don't just throw data at you. Every keyword comes with business context.
Real Example:
"Cold glue labeling machine" (10 searches/month, difficulty 13)
Why we selected it: Direct relevance to a specific labeling technique indicates targeted search intent. Lower competition and search volume indicate a niche but potentially valuable keyword. These are buyers who know exactly what they need—they're deep in the buying process.
"Commercial label printing" (40 searches/month, difficulty 20)
Why it matters: Represents a broader category in commercial labeling. Moderate search volume and difficulty suggest a balanced opportunity for visibility in a relevant market segment.
Translation:
You're not just getting keywords. You're getting the strategic reasoning behind why these matter to YOUR business specifically.
3- Content Roadmap (Exactly What to Create)
Here's where most reports fail. They tell you WHAT keywords to target but not HOW to rank for them.
Not us.
Real Example from Our Report:
Keyword Target: "Cold Glue Labeling Machine"
Content Strategy:
-
-
- Type: In-depth product guide
- Goal: Position as the definitive resource for this technology
-
What to Create:
-
-
- Article explaining the technology behind cold glue labeling machines
- Case studies of businesses benefiting from this technology
- Video tutorial demonstrating the machine in action
-
Execution Plan:
-
-
-
- Research the latest advancements in cold glue labeling technology
- Interview customers who have used these machines and document their experiences
- Create a high-quality video showcasing the machine's operation
-
-
Result: You don't guess. You execute a proven plan.
4- Steal Your Competitors' Backlinks
Backlinks are like votes of confidence from other websites. The more authoritative sites link to you, the higher Google ranks you.
The problem? Building backlinks takes months—unless you know where your competitors are getting theirs.
Real Example from Our Report:
We analyzed one competitor and found 18 high-value backlinks you can replicate:
Easier Backlinks to Acquire:
|
Website |
Domain Strength |
Why It's Easier |
|
prosource.org |
40 |
Industry directory—just submit your listing |
|
packagingeurope.com |
41 |
Industry publication—pitch them an article |
|
pffc-online.com |
38 |
Trade publication—become a contributor |
Authority Backlinks (Higher Value, More Effort):
|
Website |
Domain Strength |
Traffic |
Strategy |
|
packworld.com |
47 |
1.6M/month |
Get featured in supplier news or write guest post |
|
waze.com |
63 |
10M/month |
Add your business location |
The Gold:
We categorize backlinks by:
- Easier to acquire (directories, listings, existing relationships)
- Higher authority (industry leaders, .edu sites, major publications)
You know exactly who to contact, what to pitch, and how much SEO juice each backlink will give you.
5- Technical Gaps (Without the Jargon)
Your competitors have technical advantages you don't even know about. We find them.
Real Example:
Competitor Comparative Analysis:
|
Factor |
Your Score |
Best Competitor |
Gap |
|
Website Speed |
C+ |
A |
They load 2.3 seconds faster |
|
Mobile Usability |
B |
A+ |
Their mobile site converts better |
|
On-Page SEO |
B- |
A |
Better keyword optimization |
|
Backlink Profile |
C |
A |
3x more authoritative links |
Your Action Plan:
-
- Performance: Optimize images, reduce server response time (give this to your webmaster)
- Content: Improve keyword distribution in meta tags and H1 headers
- Backlinks: Target 10 high-authority backlinks from list we provided
- Mobile: Fix navigation issues on mobile (specific issues listed)
- Local SEO: Set up Google Business Profile (step-by-step guide included)
6- AI Search Visibility (New Addition)
Note: The sample report you're seeing was created before AI search became mainstream. Today's reports now include:
- ChatGPT Visibility Score: Does your company show up when buyers ask AI for recommendations?
- Why AI Mentions Competitors: What signals make ChatGPT recommend them over you?
- How to Optimize: Specific tactics to appear in AI search results (structured data, authority signals, citation-worthy content)
This is the future of search—and most of your competitors haven't figured it out yet.
Intelligence vs. Information
Most competitor analysis tools give you information: "Your competitor ranks for 'label application machine.'"
CompeteCrush gives you intelligence: "Your competitor ranks for 'label application machine' (190 searches/month, difficulty 17). This is a high-intent buyer keyword. Here's the content plan to outrank them. Here are 3 backlinks they have that you can get. Here's why this keyword will drive $X in revenue based on your average deal size."
See the difference?
One tells you what's happening. The other tells you what to DO about it.
Real Results from Real Clients
Industrial Equipment Manufacturer: "We discovered 47 keywords our competitors ranked for that we didn't even know existed. Within 90 days, we closed $180K in new deals from the traffic those keywords brought in."
Packaging Automation Company: "The backlink analysis alone was worth 10x the price. We reached out to 8 sites on the list, got 5 backlinks, and moved from page 3 to page 1 in 60 days."
Manufacturing Distributor: "I honestly didn't realize it was possible to access this level of competitive intelligence without expensive insider reports. The content roadmap saved us $15K in agency fees."
Want to See What YOUR Competitors Are Hiding?
Now you know exactly what you're getting. No mystery. No fluff. Just actionable competitive intelligence delivered in 48 hours.
Choose your package:
- Quick Strike ($297): 3 competitors, essential insights, 3 keywords analyzed
- Competitor Crusher ($497): 3 competitors, deep analysis, 5 keywords, backlink intelligence
- Market Crusher ($687): 5 competitors, comprehensive dominance package, 10 keywords, advanced strategies
Every report includes:
✅ Keyword gap analysis with prioritization
✅ Content creation roadmap
✅ Backlink acquisition strategy
✅ Technical SEO comparison
✅ AI visibility analysis (new)
✅ 90-day action plan